Genova Seafood introduces tuna in easy-open cans
Published 09 November 2016
Genova Seafood has launched a new line of yellowfin and albacore tuna packed in Easy-Open cans.
Gourmet tuna aficionados can now find two of Genova’s most popular products packed in portable cans with pull-tab lids.
Genova Yellowfin Tuna in Olive Oil in Easy Open Cans
Genova Albacore Tuna in Olive Oil in Easy Open Cans
Genova Yellowfin Tuna in Extra Virgin Olive Oil with Sea Salt in Easy Open Cans
Genova Albacore Tuna in Olive Oil, Very Low Sodium in Easy Open Cans
Earlier this year, the release of Dietary Guidelines for Americans 2015-2020 urged Americans to eat seafood at least twice a week in place of other protein foods. The new report concludes that average seafood consumption is below recommendations for all U.S. age-sex groups.
According to Gautam Malla, senior brand manager of Genova Seafood, the new product line answers consumer demand for faster recipe preparation and portability. “Discerning foodies are seeking high-protein, convenient products that also deliver on taste. We’re thrilled to offer easy-open cans to allow time-crunched consumers to enjoy the decadent taste of Genova on-the-go.”
The product is available in most U.S. supermarkets, Clubs (Costco and BJs) and Walmart in 3- and 5-ounce individual cans, and 5- and 7-ounce quad packs.
To accompany the new packaging, Genova today launched Genova’s Easy Open Sweepstakes through November 26, 2016. Users who tag #GenovaSeafoodSweeps on social media have the chance to win a weekly giveaway Mediterranean-themed gift basket from Genova.
In honor of the new easy-open cans, Genova introduced a series of quick and easy recipes that showcase the rich taste of Genova:
Deconstructed Tuna Caesar Salad — Toasted French baguette alongside plated romaine hearts topped with rich and flavorful Genova, egg, garlic and parmesan and chives is a new twist on traditional Caesar Salad.
Tropical Tuna Lettuce Wraps — These lettuce wraps blend Genova Tuna with mango, mint, walnuts and coconut flakes for a healthy bite of paradise.
Tuna in Avocado with Red Onion — The savory taste of Genova combined with Greek yogurt, lemon juice, coriander, red onion, cucumber and cilantro spooned generously into avocado halves creates a perfect low-carb lunch.
Gourmet Tuna Nachos — Tortilla chips topped with Genova, lemon, parsley, rosemary, parmesan cheese, diced tomato, green onion and mozzarella cheese delivers a fresh take on the ultimate game-day snack.
Source: Company Press Release