Major brands back Seafood Week


Major brands back Seafood Week

08 Sep 2016

Three major players in seafood have signed up to support the UK’s Seafood Week, the annual consumer campaign run by Seafish to get more people eating more fish more often.

Retail giant Tesco, UK household favourite Birds Eye, and international hotel network Hilton Worldwide are the latest to back the eight day celebration of fish and shellfish.

Following successful participation in last year’s campaign, which generated an estimated £18 million benefit to the seafood industry, Tesco is back on board for 2016. Andrew Haigh, Tesco Buying Manager – Fish, said: “We are very excited to be a part of Seafood Week this year. Seafood offers customers healthy and convenient options and Seafood Week is a fantastic initiative to help showcase this to customers. Earlier this year we also announced a number of measures, in partnership with the Marine Stewardship Council, which means we are sourcing even more of our seafood in a sustainable way.”

Birds Eye has also shown its support by becoming a partner for the campaign. The global brand will benefit from its products being promoted as part of a wider marketing and advertising campaign which aims to encourage people to eat more seafood.

Birds Eye Marketing Director Steve Chantry said: “This will be the first year Birds Eye is involved with the Seafood Week initiative and we’re looking forward to taking part as we encourage Brits to eat more fish at home.”

Hilton Worldwide is supporting the campaign for the second year. Dominique Piquemal, Vice President, Food & Beverage Strategy, Europe, Middle East & Africa, said: “Seafood Week is an excellent opportunity to showcase the very best of seafood to diners and we are delighted to support the initiative again this year.”

Seafish Corporate Relations Director Mel Groundsell welcomed all three brands’ participation and said: “It’s fantastic news that such well-known and well-respected businesses are getting on board for Seafood Week. Like us, these household brands recognise the value of sustainable, healthy seafood and will be helping us get more people eating more of it this October.”

Seafood Week will be held from 7-14 October.

Source: worldfishing